I wrote to a company today. PandaPop and I walked into Bath & Body Works to get him some shaving cream and were slapped in the face with a six foot poster of a totally naked teenage girl up on the focal wall. I was nice, but was emphatic towards the manager on site that THAT kind of marketing was not OK. She was very professional and promptly escorted me to the counter where she rather quickly gave me the corporate contact info so I could make my voice heard. She said that last night her workers called and said they'd put up the new promo poster and were sure that she would not approve. They had to do it anyway because those were the orders from the top.
Purity. How in the world are we supposed to teach our young girls that they don't have to show their bodies to live happy lives when THE most popular retail store in America for lotions and body soap (my own analysis) promotes their products in such a seductive manner? I am greatly disappointed in B & B Works. The following is the email I sent to the corporate office via their website. We'll see if I get a response. Their phones lines were down this morning. Made me wonder if they were already flooded with calls about this very topic.
"The new marketing plan as of May 6th is quite appalling. The huge poster of the completely nude teenager is completely inappropriate. (Even if the actual model is over the age 19, it is clearly implied that she is a teenager). How can a company which promotes wholesome mid-American sweetness use an advertising ploy that is clearly child pornography? Your products sell themselves. Sex is not needed to boost the sales. I love your products and have used them since the 90's. I do not want to have to stop giving your company my business, but will certainly do so if the new direction is to degrade females of all ages through the use of sensual, seductive advertising. Your message of using body lotion could have been promoted in a much purer, innocent way. It was very offensive to my husband who went into the store specifically for your male product line. It is not alright for children to be exposed to a nude picture either. I am so dumbfounded at the lack of foresight on the part of the marketing team at Bath & Body Works. Please have your retails stores remove the picture of the nude model. Thank you."
Don't be fooled if you go to the website to check it out. It's the same model, but not the same picture as the one in the store. The one in the store is of her sitting with her legs stretched out and she is 100% naked.